Bold visuals. Clean storytelling. Designed to move people.

 

I’m Cale Potts, a motion graphics designer and video producer with over a decade of experience creating content that blends music culture, live energy, and commercial precision. From massive tour visuals to branded explainers, I specialize in work that connects on a visual and emotional level.

 

I’ve had the privilege of working with major artists like Kid Cudi, RÜFÜS DU SOL, Tchami, Whethan, Shaquille O’Neal, and Flux Pavilion, as well as leading brands including Samsung, Segway, Chicos, MoneyGram, and Main Event. Whether it’s for a global stage or a targeted campaign, I deliver cinematic content that hits hard and communicates clearly.

 

With a background in graphic design and multimedia journalism, I bring both creative instinct and storytelling structure to every project. My skills span motion design, post-production, album art, show visuals, and sound design—often wearing many hats to bring a project from concept to delivery.

 

When I’m not designing visuals for tours or campaigns, I’m producing content for artists, experimenting with sound design, or posting daily artwork on Instagram. No matter the format, the goal is always the same: to make something that feels alive.

 

Let’s create content that hits harder than your drop.